A collage of screenshots from Condé Nast brands such as Vogue, Wired, and The New Yorker
A collage of screenshots from Condé Nast brands such as Vogue, Wired, and The New Yorker

Wayne Kettell

Design Lead at Condé Nast, creating *expressive* design systems and tooling for iconic brands across the globe. Formerly at Notion and Series B startups.

A screenshot of The New Yorker's Future of Democracy channel page

Scaling design across some of the world’s most iconic brands e.g. Vogue, The New Yorker, Vanity Fair, WIRED, GQ, and more. View more.

2023

A desktop screenshot of a home page layout on Wired US

① Flexible layouts for different editorial experiences

Mobile screenshots of components themed for different Condé Nast brands

② Multi-brand theming through design tokens

A desktop screenshot of Vogue localized for the Japan market

③ Internationalized components

A desktop screenshot of a component page on the design system website

④ Workflow and governance

About

Wayne K. is not exactly famous like his namesake Rooney. Nor does he have 26 million followers or a Bentley.

He is, however, Design Lead at Condé Nast on the design systems team, with a strong focus on internationalization and expressive multi-brand systems.

Wayne believes in finding simple solutions with our users at heart. If we can do this with empathy and an appetite to learn, he thinks we can make the wwworld a better place.

Currently working remotely, based up north in sunny overcast rainy Manchester. Always a red.

Type set in Monument Grotesk by Dinamo and Times Now by JHA. Built with Ghost.